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Strength in Diversity: How Well-Managed Cultural Training Programs Can Turn Conflict into Profits

The number of Hispanics entering the workforce between 1992 and 2005 will increase by 64 percent. Cultural diversity training can help companies produce and market products more effectively. It can reduce misperceptions due to differences in coworkers' communication styles and match services to consumer expectations. The possibility of antagonistic outcomes is also discussed. (JAT)

  • Author/Creator: De Leon, Darcy
  • Date Published: Jun
  • Journal/Secondary Title: Hispanic
  • Number: 5
  • Volume: 8
  • Year: 1995

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