NCCRESt

part of the Education Reform Networks

Multicultural Issues in the Advertising Curriculum

Argues that advertising students should understand ethnic markets. Finds that only 15% of surveyed advertising professors said their departments offer courses focused exclusively on multicultural issues, only 13% said students were required to take courses relevant to ethnic advertising outside of their department, and over half spent three hours or less on multicultural components in their general advertising courses. (SR)

• Author/Creator: Rose, Patricia, Robbs, Brett
• Date Published: Win
• Journal/Secondary Title: Journalism and Mass Communication Educator
• Number: 4
• Volume: 55
• Year: 2001

This resource is cataloged under:

• Network/channel: NCCRESt: People: Students
• Subject: College Curriculum
• Subject: Course Content
• Subject: Ethnic Groups
• Subject: Multicultural Education
• Subject: National Surveys

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