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College Curriculum

• Big Win for Ethnic Studies at Berkeley
  University of California, Berkeley students and faculty from the ethnic-studies program protested budget cuts and faculty losses. The resulting agreement includes creation of a new ethnic-studies research center, establishment of a multicultural student center, and creation of eight faculty positions, five of them tenure-track.
• Bunker Hill Community College: A Common Experience for Lifelong Learning
  Describes the design, implementation, and assessment of the general education program at Bunker Hill Community College, in Boston, Massachusetts. Indicates that the program is designed to serve as an academic commons where students from diverse cultural and linguistic backgrounds can come together and share common intellectual experiences.
• Changing What Is Taught: Hearing the Voices of the Underrepresented
  In 1991, policy makers at Florida State University made the decision to require all students to take multicultural courses to fulfill general education requirements. This article provides insights into the challenges that institutional policy makers face as they seek to change the curriculum to include the voices of those previously underrepresented.
• Maximizing Human Capital by Developing Multicultural Competence
  Examines the growing demand for multicultural competence in college graduates, describes the course content and academic-advising activities recommended to develop it, and comments on the limits and inherent dangers of providing multicultural exposure universally. Academic advisors are urged to help students maximize their human capital by adding multicultural competence as part of their formal education.
• Multicultural Issues in the Advertising Curriculum
  Argues that advertising students should understand ethnic markets. Finds that only 15% of surveyed advertising professors said their departments offer courses focused exclusively on multicultural issues, only 13% said students were required to take courses relevant to ethnic advertising outside of their department, and over half spent three hours or less on multicultural components in their general advertising courses.
• Multiculturalism in Higher Education: Transcending the Familiar Zone
  A discussion of the debate over multicultural education in colleges and universities looks at the evolution of the movement and examines some myths about it that threaten its effectiveness. An effective approach to multiculturalism is seen to have implications for institutional philosophy, structure, operations, and academic programs.
• The Culture Wars on Two Fronts: Curriculum and Financing
  A college professor who sometimes appears as a guest on a local radio call-in program discussing contemporary higher education, talks about the nature of the changes occurring in the college curriculum and student population, multicultural education, teaching styles and objectives, trends in access to a college education, and the financial crisis facing colleges and universities. (MSE).
• The Vanishing Indian Reappears in the College Curriculum
  The first Native American studies programs, created in the rising political consciousness of the late 1960s and early 1970s, arose from a rejection of traditional curricula and challenged stereotypes of Indians and their history. During the 1980s, Native studies programs became vehicles to recruit and retain American Indian students, reflecting concerns over minority attrition rates and affirmative action.