NCCRESt

part of the Education Reform Networks

Incorporating Global/Multicultural Perspectives in Public Relations Education: An Ethnographic Account

This paper points out that in public relations (PR) the global network approach is fast catching on along with the trend of opening subsidiary offices and entering joint ventures and affiliations with PR agencies in various parts of the world. The paper discusses the need to build theory in the area of international public relations so that educators can teach their students about practicing PR in a global sense and offers several models that hold potential for elucidating an epistemology.

• Author/Creator: Bardhan, Nilanjana
• Date Published: 11-00
• Year: 1999

This resource is cataloged under:

• Network/channel: NCCRESt: People: Students
• Subject: Global Approach
• Subject: Public Relations
• Subject: Student Needs
• Subject: Theory Practice Relationship

More like this one