NCCRESt

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Public Relations

• Incorporating Global/Multicultural Perspectives in Public Relations Education: An Ethnographic Account
  This paper points out that in public relations (PR) the global network approach is fast catching on along with the trend of opening subsidiary offices and entering joint ventures and affiliations with PR agencies in various parts of the world. The paper discusses the need to build theory in the area of international public relations so that educators can teach their students about practicing PR in a global sense and offers several models that hold potential for elucidating an epistemology.
• Internationalizing the Public Relations Curriculum
  Discusses broadening public relations to an international level by incorporating the topics of culture, international practices, and culturally sensitive theory development. Discusses rationale, design, and execution of an undergraduate course in international public relations.