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East Meets West: Using Multi-Cultural Groupwork to Develop the Cross-Cultural Capability of Tomorrow's International Managers

Increasing globalization of business means that those educating tomorrow's managers must prioritize the development of cross-cultural capability. Presents a case study of a British international business program at one university that successfully used multicultural groupwork for this purpose. Though it resulted in enhanced capability, it may have reinforced cultural stereotypes. Successful implementation depends upon tutors confronting challenges involved. (SM)

  • Author/Creator: Ottewill, Roger, Laughton, David
  • Journal/Secondary Title: Journal of Teaching in International Business
  • Number: 1
  • Volume: 12
  • Year: 2000

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