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Assessing Business and Marketing Teachers' Attitudes toward Cultural Pluralism and Diversity

The Pluralism and Diversity Attitude Assessment was used to assess business and marketing teachers' attitudes toward issues related to multicultural education (315 of 1,400 responded). Although they had positive attitudes about the issues, they were resistant toward implementation of cultural pluralism and diversity. (Contains 21 references.) (JOW)

  • Author/Creator: Adams, Elaine, Hall, Helen C.
  • Date Published: Spr
  • Journal/Secondary Title: Journal of Career and Technical Education
  • Number: 2
  • Volume: 18
  • Year: 2002

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