NCCRESt

part of the Education Reform Networks

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Marketing

• Learning to Create Ad Strategies for "Different" Target Audiences
  Describes a focus group exercise used with advertising creative- and strategy-development students that was designed to cultivate awareness of the ethnic consumers' purchase-decision process. Offers an overview of the project's stages, describes the assignment, and notes that members of the original-product focus group also reviewed students' creative solutions and provided feedback.